Experimental, bold, humourous, playful, explorative, unisex, sporty-chic, pioneer, contemporary.
"C.J.YAO"is a fashion label named from the combination of her first name initials and surname. It adheres to unique, unisex and neat cutting style which combines traditional handicraft art and modern aesthetic concept. C.J.YAO is also specialized for its use of seldom-used textures in collections with industrial sense of design like the brand's beloved natural timber. This is not so much conceptual, irrational or experimental as the designer's 'unruliness and untrammeled' understanding and redefinition of fashion, that is to achieve balance between exquisiteness and jocosity.
C.J loves geometric aesthetics and combination of different textures. she abandons redundant and garish ornaments and breaks the traditional rule of gender and age. The combination of large areas of color block and its unique and neat cutting style all together presents an unconventional and special modern aesthetics.
C.J. was raised in Shanghai, China. She awarded the 1ST RUNNER UP of ASIAN YOUNG FASHION DESIGNERS CONTEST in Singapore Fashion Week in 2006 before going to London to study Fashion Design.
C.J. has graduated from womenswear Central Saint Martins in London in 2012. She has also worked for the Alexander Mcqueen during her studies. Her final collection has been selected and shown successfully at the Press Show 2012 and also features in <i-D>, <Vulture>, <Dmag> , <ELLE>, <Vogue> etc. She was called as “Next Generation” by <i-D> magazine.
C.J. YAO,has made her debut in China on October 21st 2014 during Shanghai Fashion Week to present its 2015 spring and summer collection. Since her attention attracted London Graduation Show of Central Saint Martins in 2012, the young talent C.J. has deliberately kept low profiles in establishing and running her own label, which is registered, both in the UK and China. After two season’s preparation, she finally presents her name brand C.J. YAO in Shanghai, her hometown. In 2015, C.J. has presented her A/W 15 collection at Fashion Scout in London Fashion Week. Now the collection has been published on UK VOGUE website as one of their designer label.
The label is based on developing the ideas of the new aesthetic appreciation of women with contemporary lifestyles and attitudes. It is not only filled with power and pioneers, but also carries modern and grace, becoming the distinctive and unforgettable visual memories.